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News, views and creative insights

News, views and creative insights

Omega Geo Rebrand logoBrandingMarketing
29 January 2024

Unleashing Potential: Rebrand for a Refreshed Identity

A solid brand identity can be an organisation's greatest asset. However, even the most effective brand can become stagnant and dated over time, losing its relevance and impact. In such…
Marketing Teams using AIIndustryMarketing
11 May 2023

8 Ways Marketing Teams Can Use AI

Empowering Data-Driven Strategies and Enhanced Customer Experiences. In the fast-paced world of marketing, staying ahead of the competition requires harnessing the power of advanced technologies. Artificial Intelligence (AI) has emerged…
Creative TeamIndustryMarketing
11 May 2023

The Benefits of Working with a Design Agency on Retainer

Unlocking Continuous Creative Excellence. When it comes to executing design projects with consistency and efficiency, many businesses are turning to the benefits of working with a design agency on retainer.…
Graphic Design StudioMarketing
11 May 2023

5 Reasons to Work with a Small Design Agency

Personalised Creativity and Exceptional Results. When it comes to choosing a design agency for your creative projects, size doesn't always equate to success. Small design agencies, despite their compact teams…
Graphic Design Trends for 2023BrandingIndustry
11 May 2023

Exploring Graphic Design Trends in 2023: What’s Hot and Inspiring

As the design landscape evolves, staying on top of the latest graphic design trends is essential for keeping your creative work fresh, relevant, and engaging. In the dynamic world of…
Notepad ideas creativeBrandingMarketing
11 May 2023

How to create an unmissable brand identity

In today's crowded marketplace, a strong and unmissable brand identity is essential for standing out from the competition and captivating your target audience. Your brand identity is more than just…
Studio DeskMarketing
11 May 2023

How to Write the Perfect Design Brief: A Comprehensive Guide

A well-crafted design brief is the cornerstone of a successful design project. It serves as a roadmap, guiding designers toward understanding your vision and delivering the desired results. Whether you're…
Working on tablet designBrandingMarketing
30 May 2022

6 Tips for Choosing the Right Creative Agency

Choosing the right design agency for your business is not a big decision. It’s huge. Your customers and clients are becoming more discerning, making increasingly quicker choices based on first…
Colour Burst brandingBranding
30 May 2022

Colour Psychology in Branding 

The story of your business is told through its branding, and aside from your logo, there’s no element more significant than the colours used to represent that identity. Lauren Labrecque…
30 May 2022

Why should I use WordPress for my website?

If you’ve been exploring how to go about building your company’s next website, no doubt you will have stumbled across WordPress. And that’s no surprise, given that WordPress is powering…
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