Xtend EAA
When Xtend tasked us with updating their Essential Amino Acids (EAA) product line, we faced an exciting opportunity to redefine a well-established brand within the competitive sports nutrition market. Our mission was to make Xtend EAA not only stand out on the shelves but to position it as a leader in its category through innovative design and strategic branding.
Our goal was to craft packaging that appealed directly to athletes and fitness enthusiasts. We aimed to infuse the product line with a fresh, bold aesthetic that would draw eyes to the shelf and convey the high-quality nature of the supplements.
From Concept to Shelf
Working closely with Xtend, we embarked on a creative journey to overhaul the EAA packaging. While we introduced a modern aesthetic with sleek metallic foiling and a vibrant colour palette to capture the attention of new customers, we also preserved elements that would resonate with the brand’s existing consumer base. This approach ensured that while the products stood out for their refreshed look, they remained recognisable to those who have trusted the Xtend brand over the years.
Everlasting Xtend: A Design Success
Once the DayOne studio got their hands on the new tubs, we were thrilled with the new design and its high gloss finish – making the metallic foiling pop! The use of eye-catching metallic elements and a vibrant colour scheme ensured the products resonated with the target audience, effectively elevating the brand’s presence in the fitness industry.
“Working with DayOne has been nothing short of transformative for our business. Their exceptional creativity and professionalism have elevated our design standards while becoming an indispensable extension of our team.
DayOne not only brings our visions to life but surpasses our expectations with each project. Their ability to understand our needs and translate them into visually captivating designs is unparalleled. Their collaborative approach fosters innovation and ensures seamless communication, making every project a success.
Moreover, DayOne has streamlined our processes, enhancing efficiencies without compromising quality. They have become an essential arm of our business, driving our growth, and setting a new standard for excellence in design.
I wholeheartedly recommend DayOne to anyone seeking top-tier design solutions and a reliable partner in their creative endeavours.”
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Andy Hughes, Brand Manager
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