C4 x REORG
At DayOne, we had the privilege of collaborating with C4 Energy on a project that was not just about design, but about making a meaningful difference. Our canvas was the bustling train stations of London Victoria, London Waterloo, and Manchester Piccadilly.
Tasked with raising awareness for ReOrg, a charity supporting retired and wounded veterans, our challenge was to weave their deserving cause into a visually engaging narrative that resonates with the public, and ultimately drives traffic in store where every can sold supports the amazing work of ReOrg.
Photography of Mark Ormrod MBE by Richard Presley
Visual storytelling
The scope of this project was vast, encompassing over 50 deliverables, each tailored to the unique dimensions and spaces of WHSmith stores within these stations. Our team’s approach focused on innovative typography for our key panel artwork and adaptive layouts, ensuring that each piece was not only visually engaging but also told a story and connected with the audience on a deeper level.
This campaign was more than just an advertisement; it was a platform for storytelling and making a real difference. By driving foot traffic and promoting the product, we were able to play our part in supporting ReOrg while showcasing the power of thoughtful design.
Objectives realised
This project not only achieved its marketing objectives but also created a meaningful connection with its audience. Through innovative design and compelling storytelling, it effectively raised awareness for the ReOrg charity, driving both foot traffic and sales, while simultaneously contributing to amazing efforts of the charity itself.
The positive reception of this campaign and its tangible results in supporting veterans highlight the unique ability of creative professionals to turn advertising into a tool for social good. This project stands as a testament to the success that can be achieved when creativity and purpose unite, setting a benchmark for future campaigns in the industry.
“Working with DayOne has been nothing short of transformative for our business. Their exceptional creativity and professionalism have elevated our design standards while becoming an indispensable extension of our team.
DayOne not only brings our visions to life but surpasses our expectations with each project. Their ability to understand our needs and translate them into visually captivating designs is unparalleled. Their collaborative approach fosters innovation and ensures seamless communication, making every project a success.
Moreover, DayOne has streamlined our processes, enhancing efficiencies without compromising quality. They have become an essential arm of our business, driving our growth, and setting a new standard for excellence in design.
I wholeheartedly recommend DayOne to anyone seeking top-tier design solutions and a reliable partner in their creative endeavours.”
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Andrew Hughes, Brand Manager
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