The Aspinall Foundation, alongside Howletts Zoo and Port Lympne Safari Park required Design and Creative Support in order to deliver their ambitious growth plans in 2022. A wildlife park like no other, both of which sitting in the heart of Kent, we wanted to create a set of creatives which would capture attention and highlight the many qualities of the park.
What sets Port Lympne and Howletts apart, is the proximity in which you’re able to interact with animals both large and small. So we created a set of aspirational artworks which visually communicated the feeling of being up close with some of the parks most famous residents. Alongside this initial campaign, we wanted to fuse a relationship between visitor and animal, by introducing some of the most well-known animals by name. This campaign was delivered by various media’s including Static Poster Ads, MVision Boards, Digital Ads and Bus supersides.
Wildlife and Conservation
DayOne has been a fantastic asset to our business and has really helped us in the development of our website and defining our marketing strategy. I highly recommend Anthony and his team!Corby SmeltMarketing Executive, Discovery Park