As a business, shaking up your social media is hard to do and ensuring consistency (with optimised content for each platform) is even harder. In an age where everyone is pulling out all the stops for their profiles, it can feel hard to keep up.
Using a graphic design agency means that you have the flexibility to ask them for help with keeping your social media platforms fresh, as well as the big creative projects. We have put together 6 ideas to keep your socials up to date that you can take away and apply yourself, or use an agency like ourselves to help manage:
- Profile and Cover Images: First impressions matter, and your social media profiles can benefit from professionally designed profile pictures and cover images. A graphic designer can ensure these elements are not only visually pleasing but also optimised for each platform’s requirements. 94% of first impressions are design related*, which means that leaving your profile without cover images is detracting from all the hard work you’ve put into your business.
- Custom Infographics: As a business, social media can be a powerful tool to let consumers know exactly what services/products your business has to offer. Using infographics is a good way to convey this information in an easy to digest format. A graphic designer will be able to create informative infographics that summarise/explain your businesses offers to your audience.
- Brand Consistency Across Platforms: What is it that the big brands do so well? Consistency. This includes using uniform colours, fonts, and visual styles that align with your brand identity, making your business instantly recognisable across different channels.
- Custom Templates: A graphic designer will be able to develop bespoke templates that reflect your brand’s personality and message. These can include unique post layouts, story templates, and branded visuals that ensure consistency and recognition across all social media channels. This way, you can be reactive to changing trends without going off-brand.
- Branded Stories and Highlights: Instagram stories and highlights offer a great opportunity to engage with followers in a more casual and immediate way. A graphic designer can create cohesive story graphics and cover icons that enhance your brand’s narrative.
- Event and Campaign Visuals: Do you want to run a competition or get people to show up to your talk? For special events, promotions, or campaigns, a graphic designer can develop thematic visuals that help build excitement and engagement. You can ensure these graphics are optimised for each platform which will help to advertise your company with dynamic content.
By incorporating professional design into your social strategy, you not only enhance your brand’s visuals but also strengthen its connection with the audience. Whether you choose to implement these strategies on your own or with the help of a graphic design agency, the impact on your social media presence will be noticed. For businesses looking to further innovate their marketing strategies, exploring the integration of artificial intelligence might be the next step. Consider reading our article on 8 Ways Marketing Teams Can Use AI to discover how AI can further enhance your marketing efforts
