Design-led gift retailer Wrapped! requested a logo and brand identity for their luxury gift shop, due to launch alongside Canterbury Cathedral. The logo needed to reflect the brand’s luxury appeal, and be versatile for use as store signage, on bags and instore merchandise.
We used coffee shop inspired styling, to provide a warm and welcome feel to the Wrapped logo. The distinctive element of the design however was the double ‘P’ in the logo which cleverly mimics a present and a pair of people.