The Brief.Following successful launches worldwide, VetzPetz planned their UK product launch at the London Vet Show 2018. This new-entry brand required a new British creative partner with whom to build a long term relationship for their growing brand. The immediate requirement was for design and copywriting assistance across a variety of elements, including packaging, leaflets and carefully crafted, consistent social media posts for the product’s B2B debut.
The Solution.The brand, although well established overseas, was in need of localisation for the UK market. Working with the existing logo to maintain brand recognition, the layout and copy for product packaging and marketing literature was redesigned to cement the brand’s position as a leading high-end vitamin supplement. The task required a highly detailed approach in order to ensure all elements complied with product licensing regulations. A series of social media posts were designed and planned to supplement the printed literature, resulting in a consistent and high-impact product launch.