Star Alliance 20th Anniversary.
/ Projects

The Brief.

To celebrate Star Alliance's 20th anniversary, each of their 21 partner airlines ran a competition to win one million Star Alliance miles. The launch was supported by a heavy above-the-line media campaign and a separate website to hold the competition sub-domain. The problem was how to attract new traffic directly to the competition pages rather than to the high-ranking regular pages. To compound the problem, the new site would only be visible for a few months and would have no google history to support any organic ranking.

Our Solution. 

The first step was to run an in-depth SEO audit on the new pages and recommend amendments to the developers. This had to be on a staging site which would go live immediately. SEO was then monitored regularly for the duration of the campaign.

Our SEO strategy for the project was to build a plan which differentiated the new mini-site from the main Star Alliance site. In addition, our team of editorial experts translated the plan for implementation across the various languages of the partner airlines of Star Alliance.


Sector

Airline

Year

2017

Disciplines.

International SEO