Munch Cats Magazine.
/ Projects

The Brief.

Vespa’s first self-published magazine title, Munch Cats is a cute new brand with an on-trend kawaii influence. This new activity comic for 6–10 year olds features a family of food-loving Munch Cats who live in Munch Land – a beautiful fantasy world of lost balloons and rainbow bridges in the sky. It is reached by flying on the backs of Munch Cat friends – the Hoober Owls. However, as in most worlds, danger is never far away – Ghurk the cucumber is on a mission to regain control of the Munch Land throne, and disturb the tranquil existence of the Munch Cats.

Munch Cats magazine is packed with stories, activities, puzzles, crafts, colour-ins, recipes, plus loads more fun stuff – for anyone who loves all things ‘cats’!

And… there’s no plastic attached to the cover, so it’s kind to the oceans, and… it’s working with International Cat Care – a charity that helps look after cats!

Pick up your issue at


Children's Magazine




Design, Publishing, Brand Identity

Brand identity magazine designed by DayOne
Ocean friendly children's magazine
White quote icon

It’s wonderful that the magazine doesn’t come with any plastic tat! I’m thrilled and my kids are really enjoying issue 2, thank you!

Elizabeth ThomsonValued Customer