Kent Cricket
Kent County Cricket Club is one of England’s historic first-class cricket clubs, representing the county across the men’s and women’s professional game. Based at The Spitfire Ground, St Lawrence in Canterbury, the club competes across multiple domestic formats including the County Championship, One Day Cup and Vitality Blast, with a proud heritage and a loyal supporter base across Kent and beyond.
For the 2026 season, DayOne worked closely with Kent Cricket’s marketing team to revitalise the club’s creative output across digital channels. As both a sponsor and supporter of the club, we developed a modular matchday design system covering scoring cards, squad announcements, match previews and other key assets, built for statics, stories and carousels across the men’s and women’s teams.
Kinetic Type Frames
Kinetic Dividers
The work gave Kent Cricket a more consistent, flexible and contemporary digital identity across competitions including the County Championship, One Day Cup and T20 Blast. By modernising the club’s creative while staying sensitive to its existing fan base, the new assets helped generate strong supporter feedback and supported a noticeable uplift in season ticket and membership interest during the 2026 campaign.
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