Portfolio

C4 Energy Active Nutrition

C4 Energy International Rebrand Rollout

C4 Energy is the flagship brand from Nutrabolt, the Austin, Texas based active health and wellness company behind some of the most recognised names in sports nutrition and performance energy. Built from the legacy of Cellucor C4, one of America’s leading pre-workout brands, C4 has grown into a major global performance brand, spanning energy drinks, pre-workout powders and active nutrition products for athletes, gym goers and everyday consumers looking for energy, focus and performance support.

Close-up of a yellow GAT Original supplement canister tilted against a bright yellow background, showing 'Cosmic Rainbow' and '30 servings'.

As C4 expanded its refreshed American brand identity into Europe, the Middle East and wider international markets, DayOne was brought in to adapt the rebrand across the active nutrition portfolio. This included re-artworking and refining labels for C4 Original, C4 Sport, C4 Ripped and C4 Ultimate, covering dozens of variations across flavour, serving size, territory and production requirement, while ensuring the work remained consistent with the new global brand direction.

Close-up of a bright yellow pre-workout supplement container with bold black lettering and a silver label listing caffeine and beta-alanine on a yellow background.
Close-up of bright yellow product packaging with a purple band and large black number 30
Close-up of a tilted yellow pre-workout supplement tub on a bright yellow background, label showing flavor and bold graphics (30 servings).

DayOne managed the label artwork through to print, overseeing finishes including gloss varnish, matte varnish, spot UV, metallic effects, substrate choices and doming. Alongside packaging, we created hundreds of supporting assets across social media, video, CGI animation, product photography, lifestyle imagery, website content, Amazon and distributor channels, helping C4 launch its refreshed identity with consistency, impact and credibility across multiple international markets.

Bright yellow sports supplement can labeled Raspberry Lemonade with bold graphics and '30 servings'.
Yellow C4 Original pre-workout packaging with a large black C4 logo and Green Apple branding on the label.
Close-up of a black and orange pre-workout container tilted diagonally, showing 'TUTTI FRUTTI' and '40/20 servings' on the label.
Close-up of a black and orange sports supplement package with a carbon-fiber texture and bold orange-outlined letters.

DayOne not only brings our visions to life but surpasses our expectations with each project. Their ability to understand our needs and translate them into visually captivating designs is unparalleled. Their collaborative approach fosters innovation and ensures seamless communication, making every project a success.

–
Brand Manager, C4

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