Bloom Nutrition
Bloom Nutrition is one of the fastest growing wellness and supplements brands in the world, with a product range built around making everyday health feel more accessible, enjoyable and easy to integrate into a daily routine. With a strong presence across health, fitness and wellness, Bloom has built a highly engaged audience through products such as Greens & Superfoods, Clear Protein, Creatine, Pre-Workout and Sparkling Energy.
As Bloom prepared to launch across European territories, DayOne worked with the brand’s US team alongside Nutrabolt’s European team to regionalise advertising, social and packaging assets for multiple markets. The project involved producing dozens of new labels for the UK launch, adapting creative into multiple languages and ensuring every asset retained Bloom’s distinctive identity while meeting the practical, regulatory and retail needs of new territories.
Alongside packaging and campaign assets, DayOne also created point-of-sale materials for Holland & Barrett, including large floor-standing display units, packaging displays and launch materials. By combining brand sensitivity, technical artwork precision and experience within the health and sports nutrition sector, we helped Bloom enter the UK and European market with a consistent, credible and compelling retail presence.
Credits:
Original US brand identity and packaging direction: riser.design
European packaging development, localisation and rollout: DayOne
DayOne has streamlined our processes, enhancing efficiencies without compromising quality. They have become an essential arm of our business, driving our growth, and setting a new standard for excellence in design.
I wholeheartedly recommend DayOne to anyone seeking top-tier design solutions and a reliable partner in their creative endeavours.
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Brand Manager, C4 (Nutrabolt)
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